“Why do $1,500 cameras suddenly feel ‘reasonable’ the moment a brand puts a $15,000 monster in front of us?”
Because of “the halo effect in camera marketing.” Here is how it works.
Leica or Hasselblad drops a $15,000 flagship. Reviewers and influencers line up to drool over it. And quietly, without anybody noticing, your brain resets. Fifteen thousand becomes the new normal, and suddenly $1,500 feels like a bargain.
The $15,000 camera does not just sell itself. It makes the entire lineup look affordable. Even the mainstream brands benefit from the glow.
Almost nobody watching will ever buy the $15,000 camera. But it becomes the baseline for “good enough,” and that is the whole trick. High-end luxury propaganda, served with a smile.
Oh, and about those influencers with the free gear they keep or resell? Yeah. We see you.
My first-ever sponsored product: the Hubble Space Telescope with a new zoom lens. Price tag: $44 million. Link in bio.
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